Special Offers
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Asics Women's Gel-Resolution X Tennis Shoes (Bright Rose/Cream)
The Asics Women's Gel-Resolution X Tennis Shoes (Bright Rose/Cream) are a game-changer in comfort and stability for tennis players who like to control the game from the baseline. In keeping with the philosophy of continuous improvement, these...Sale price $89.95Regular price $154.95Sale price $89.95Regular price $154.95 -
Asics Men's Solution Swift FF 2 Tennis Shoes (Midnight/White)
The Asics Men's Solution Swift FF 2 Tennis Shoes (Midnight/White) are designed for all-court players covering the net and baseline. They feature a flexible sole design that’s functional for multi-directional movements. This shoe’s midsole is formed...Sale price $89.95Regular price $104.95Sale price $89.95Regular price $104.95 -
Asics Women's Solution Swift FF 2 Tennis Shoes (White/Lichen Rock)
The Asics Women's Solution Swift FF 2 Tennis Shoes (White/Lichen Rock) are designed for all-court players covering the net and baseline. It features a flexible sole design that’s functional for multi-directional movements. This shoe’s midsole is...Sale price $89.95Regular price $104.95Sale price $89.95Regular price $104.95 -
Asics Men's Gel-Challenger 15 Tennis Shoes (Lime Burst/Green Gecko)
The Asics Men's Gel Challenger 15 Tennis Shoes (Lime Burst/Green Gecko)is one of Asics's most comfortable stability shoes. The shoe's soft, yet supportive upper is also met with a thicker collar to help create a more...Sale price $89.95Regular price $104.95Sale price $89.95Regular price $104.95 -
Asics Men's Gel-Challenger 15 Tennis Shoes (Black/Dark Cobalt)
The Asics Men's Gel Challenger 15 Tennis Shoes (Black/Dark Cobalt) is one of Asics's most comfortable stability shoes. The shoe's soft, yet supportive upper is also met with a thicker collar to help create a more...Sale price $89.95Regular price $104.95Sale price $89.95Regular price $104.95 -
Asics Men's Solution Swift FF 2 Tennis Shoes (White/Nova Orange)
The Asics Men's Solution Swift FF 2 Tennis Shoes (White/Nova Orange) are designed for all-court players covering the net and baseline. They feature a flexible sole design that’s functional for multi-directional movements. This shoe’s midsole is...Sale price $89.95Regular price $104.95Sale price $89.95Regular price $104.95
After returning home from the war in 1945, Mr. Kihachiro Onitsuka establishes ONITSUKA Shokai in Kobe in 1949. In the same year, the company is reorganized as ONITSUKA Co., Ltd. with two employees and a capitalization of 300,000 yen.
Later, the company name is changed to ASICS, an acronym for the Latin expression "Anima Sana In Corpore Sano" ("You should pray for a healthy mind in a healthy body"), a quote from the Roman satirist Juvenal. The proverb is suggested to Mr. Onitsuka by a wartime friend offering business advice, Mr. Kohei Hori, who at the time is Director of Health and Physical Education at the Hyogo Prefecture Board of Education. The words make a deep impression on Mr. Onitsuka, inspiring his dedication to making athletic shoes with the aim of nurturing healthy young people through sports.